The world is moving on and with it the trends in service marketing, where the value for the customer is not exclusively in the acquisition of a good or service. Now the value is concentrated on the overall shopping experience, including the purchase, the after-sales service or the commercial interior design, which is what we will focus on.

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There are two pillars that govern the successful planning of the design of our establishment and they are marketing and design. The union of these two subjects will create attractive rooms, with a design appropriate to our product that will invite customers to spend more time in our store. This will allow us to increase the sales rate, as it is closely related to the time in shop.

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Our space must be beautiful, but primarily functional. Customer comfort is not an option, it is our duty as retailers. We must create a furniture layout that allows a fluid flow of both customers and employees, making it a pleasant space. Lighting also plays a very special role, as it can create atmospheres within the shop.

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All of the above must be planned under our brand image, since in many cases our premises or establishment may be the first image that the consumer has of it. Therefore, it must be reflected who we are and what our brand values are.